CiSRA's User Interface Card is a revolutionary new use of smart card technology that brings one-touch direct access to the Internet. It enables an unlimited range of services for communication, entertainment, education and information. The User Interface Card is a unique new form of media which combines three key functions:

• The promotional tool for a business to advertise its service.
• The user-interface for the consumer to access the service.
• The electronic link to order and deliver the service.

Cards can range from low cost, give-away cards to full e-commerce capable cards:

• Simple, low cost, memory cards can be used for any application by businesses delivering services through the Internet.
• Security and e-commerce capability can be incorporated using chip-cards.

The User Interface Card provides a direct link to any Internet service in the home. All that is needed is a fast digital connection to the Internet, such as a cable service or high bandwidth DSL line, connected to a TV set-top box or PC.

Many such services are already in place. Digital television is increasingly a catalyst for broadband home Internet connection. As a result, an increasing number of networks can support the User Interface Card service.

The User Interface Card uses a low cost, hand-held remote control unit with a built-in smart card reader. The remote control communicates with a TV set-top box or PC using a standard infra-red link. When a card is inserted into the remote control, the front surface of the card is visible through a transparent touch-sensitive panel. The smart card determines the information and service delivered, without any searching or typing of web addresses.

The smart cards have user-interface icons printed on the surface. The icons are customised for each different card. Touching a card icon activates a link to the card's Internet site. With one touch the site can be reached and displayed on the TV screen. The icons on the card can then be used to navigate the site, make selections and order products or services. No keyboard or mouse is needed.

The User Interface Card gives consumers easy access to a range of Internet services. Examples include on-line shopping, home banking, listening to music, watching movies, playing on-line games, finding information on local restaurants, checking latest sports results, viewing a digital photo album, or sending a video-email. Each card is effectively a convenient bookmark to favourite websites or frequently accessed services.

The User Interface Card offers businesses a new marketing model, unique branding opportunities and low-cost delivery

of services. Businesses can direct customers to their websites, target specific customer needs and provide effective personalised services to build customer loyalty. By encouraging online customer self-service, overhead costs can be reduced. Because the card is both the marketing tool and the user interface, user interaction can be incorporated into branding and promotional strategies.

For Internet Service Providers and TV Operators, the User Interface Card offers a compelling service differentiator. A broad range of easily accessed services will help retain existing customers and attract new business, resulting in greater network usage. As television goes digital, the User Interface Card offers unprecedented opportunities for commercial Internet services. The User Interface Card provides a simple solution for interactive TV - from Armchair to Online.

Business Development Manager
Canon Information Systems Research Australia Pty Ltd
1 Thomas Holt Drive
North Ryde, NSW 2113, Australia

Email: info@cisra.com.au
Web: www.cisra.com.au
Telephone: +61 2 9805 2905
Facsimile: +61 2 9805 2929

Patents Pending
© CiSRA Pty Ltd 2000